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Join this turquoise campaign and demonstrate that the elderly in our country are not forgotten! We have just over 2.75 million older people in our country, of which 1 million are already over the age of 75. Unfortunately, older people are often seen as soft targets for crime, abuse, exploitation, and neglect.

This situation must be stopped. South Africans will have to be taught to treat the elderly with respect, love, patience and human dignity. A new awareness has to be created among our people about the plight of our elderly and about what individuals, families, businesses and organisations can do to make the world a better place for the elderly. You can help!

The awareness campaign called “Turn turquoise for the elderly” will run from 15 May (International Family Day) to 15 June (World Elderly Abuse Awareness Day).

The campaign is now recognised in the national list of awareness days. Its purpose is two-fold:

·         Create awareness about the elderly in our communities, especially those not accommodated by institutions for the elderly, thus being more at risk.

·         Give organisations, homes for the aged, congregations, etc an opportunity to generate funds for support of the elderly.

The campaign is geared towards creating awareness about the elderly in our communities, especially those not accommodated by institutions for the elderly, thus being more at risk.

We encourage you to support elderly care facilities in your area. Here are some ways you can make a difference.

·         Tie a turquoise ribbon in front of your home or office during 15 May – 15 June to help raise awareness for the “Go turquoise for the elderly” campaign. Tell your friends and family about the campaign and encourage them to tie a turquoise ribbon too.

·         Make a friend. Enquire about elderly people in your community who might not have family and friends who supports them. Contact them, whatsapp, or visit them when Covid-19 protocol permits it.

·         Donate. Help keep our elder’s minds sharp, support your nearest old age home by donating novels, puzzles, art and craft supplies.

·         Start a Hobby or host an event. Do you have a skill you would like to share? Start an arts and craft group, a book club, a dance, spa day, host a baking day or start a bingo evening. Talk to your nearest old age home and learn what their needs are.

·         Support facilities who care for the elderly: Caring for an elderly person takes a lot of resources, especially now during Covid, when strict protocols are in place. Support your nearest old age home by donating toiletries, food, clothes, adult nappies, masks, gloves, and sanitizers.

 “Older persons are important to any society and nation, but their contribution can only be fully realized if they maintain their health and if barriers that prevent their engagement in family and community life are broken down.”  Let us all work towards a community where elders feel valued and respected.


Talk to your friendly RingPharm Pharmacist